INDUSTRY:
ARTS & ENTERTAINMENT
CLIENT:
BILA BOUNDARIES
YEAR:
2024
EXPERIENCE:
LAUNCH DESIGN
Bila Boundaries
about.
Bila Boundaries was developed as a bold, multi-sensory festival celebrating Nairobi’s rising culture across music, art, and nightlife. The challenge was crafting a visual identity that felt expansive and electrifying—while staying rooted in the city’s street energy and youth expression. Our team designed a vibrant, hypnotic graphic system using high-contrast color (magenta, yellow, black) and fluid patterns to reflect the festival’s name: “Bila Boundaries” (without borders). Campaign rollouts spanned physical posters, event merch, digital promos, and immersive installations, creating a unified aesthetic across touchpoints. The branding invited curiosity and community, positioning the festival not just as an event—but as a movement for Nairobi’s next creative wave.
challenge.
The challenge was to create a visual identity that captured the wild, unfiltered energy of Nairobi’s underground creative scene—without losing clarity or cohesion. The brand needed to speak to a generation that resists labels, crosses genres, and blurs boundaries between music, art, and nightlife. Visually, it had to feel rebellious yet intentional, psychedelic but structured, loud without being chaotic. It also had to scale seamlessly across formats—from street posters and merch to digital ads and immersive environments—without losing its visual punch. Most importantly, the identity had to feel owned by the city, not imported or overly polished.
result.
Bila Boundaries is expected to ignite a new kind of cultural momentum in Nairobi—where music, art, and nightlife collide under one unapologetically bold identity. The immersive visuals and cohesive rollout are designed to attract a wide creative crowd while giving underground artists and performers a high-visibility platform. The campaign’s psychedelic edge is poised to stand out in both street-level marketing and social feeds, making the festival instantly recognizable. Ultimately, Bila Boundaries aims to become more than a weekend event—it’s positioned to evolve into a signature cultural movement for the city’s next creative era.
