INDUSTRY:
Arts & Entertainment
CLIENT:
Tena Tales
YEAR:
2025
EXPERIENCE:
Brand Design
Tena Tales
about.
Tena Tales is a community-driven storytelling platform that spotlights Nairobi’s neighborhoods through visual storytelling, blending community, culture, and creativity. They document and elevate local voices using immersive, authentic visuals and narratives that capture the everyday spirit, challenges, and magic of Nairobi’s communities, starting with Tena.
challenge.
The challenge was creating a bold, design-forward identity that still felt rooted in the raw, everyday reality of Nairobi’s neighborhoods. The strategy was to balance aesthetic appeal with authenticity—avoiding over-stylization while honoring local voices. With multiple mediums (photography, film, art), the identity needed a cohesive system that held everything together without feeling forced. Most importantly, it had to resonate with both the local community and a wider cultural audience—without slipping into NGO or outsider aesthetics.
results.
Tena Tales is set to spark local pride by spotlighting everyday life in Tena through bold, magnetic visuals. Its striking design system is built to resonate both within the neighborhood and across Nairobi’s creative scene. The project positions Haus of Maana as a cultural studio that merges community storytelling with sharp visual strategy. It also establishes a replicable model for future neighborhood-based narratives across the city.
