INDUSTRY:
FASHION
CLIENT:
FUNDI FUSION
YEAR:
2025
EXPERIENCE:
PRODUCT LAUNCH
Fundi Fusion
about.
Fundi Fusion is a Nairobi-born brand blending Kenyan streetwear with urban home décor, rooted in local craftsmanship. It celebrates the precision and pride of fundis (makers) while packaging it in bold, modern visuals that feel both native and global. The brand’s identity uses vibrant matatu-inspired colors and strong typography to command attention across physical and digital spaces. Each piece—whether fashion or furniture—tells a story of cultural fusion and creative hustle. Positioned at the intersection of craft, culture, and city life, Fundi Fusion speaks to a new wave of proudly local, design-conscious consumers.
challenge.
Directing the product drop for Fundi Fusion required a careful balance between showcasing local craftsmanship and delivering a cohesive, high-impact visual campaign. The studio aimed to elevate the fundi as a cultural symbol without diluting the authenticity of their work. With Fundi Fusion offering both fashion and home décor, the creative direction unified these categories under a single, streetwise visual narrative. The shoot took place on-location across Nairobi, using real environments and candid moments to anchor the story in place, while applying deliberate framing and styling for digital and print platforms. The final launch resonated deeply—rooted in community, bold in design, and unmistakably Nairobi.
result.
The Fundi Fusion drop is designed to generate strong local buzz by spotlighting the pride and precision of Nairobi’s makers in a bold, modern context. The visual identity positions the brand to stand out across social platforms while staying grounded in community credibility. By blending fashion and home décor through a unified design language, the campaign sets the stage for cross-category appeal. The project is expected to build momentum not just as a product release, but as a statement on Nairobi’s creative future—where tradition and street style collide.
